The Bank of Elk River Holds Successful Veteran's Day Promotion
In honor of Veterans Day, The Bank of Elk River created a social media promotion to raise funds for three local veteran organizations including the Elk River-Rogers VFW Post 5518, Elk River American Legion Post 112, and Zimmerman American Legion Post 560. The promotion started on Monday November 11, 2019, continued through Friday, November 15, 2019, and yielded $2,000 in donations to the aforementioned organizations.
Users of Facebook, Twitter, Instagram, and LinkedIn were asked to interact with the bank’s post in an effort to raise funds for Veterans Day. The Bank of Elk River would donate $1 for each ‘like’ of the post, $5 for each share of the post, and $10 for each new like/follow to their social media pages.
The support of local veterans was displayed in an overwhelmingly positive manner and The Bank of Elk River reached their goal of $2,000 raised on the first day of the promotion. The three veteran organizations were each presented with a $675 check at their post meetings following the campaign.
“A core value for us at The Bank of Elk River is to provide meaningful community service through the direct financial support and volunteer leadership of our staff” said John Babcock, CEO/President/Chairman. “We are honored to have the opportunity to implement a campaign that not only draws attention to our local veterans and the service they have given, but also provides additional funding for them to continue their valuable outreach.”
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